C.V

Kelsey E.Douglas

Responsible for developing and executing a clearly defined marketing and communications strategy in a manner that drives business growth, enhances the company brand, and is in direct alignment with the corporate business strategy. Strategically, my responsibilities in the past have included, business development, corporate positioning, market and competitive analysis, and lead generation activities.

Areas of Expertise

  • MS Word, Excel, PowerPoint, Outlook
  • Mac OSx, iLife, iWork
  • Project Management
  • Market Research
  • PPC/SEO/SEM
  • Google Adwords
  • Social Media
  • Customer Service
  • Public Speaking

 

Professional Experience 

S.S. White Technologies Inc.  –  Piscataway, NJ                                    2/11 to 5/13

Marketing Coordinator

  • Design, manage and execute production of company websites
  • Self-taught  basic HTML to optimize organic search
  • Improved Google Adwords campaigns by preforming keyword analysis, and creating product specific campaigns
  • Successfully implemented split testing to optimize PPC advertisements, and SEO.
  • Establish, maintain and promote social media outreach
  • Enhance lead generation, develop email marketing strategies, and enrich customer interactions
  • Tripled customer participation within six months of reconstructing surveying method

 

Barnes & Noble Booksellers  –  Eatontown, NJ                                            12/10 to 7/11

Bookseller

  • Improved awareness of Barnes & Noble Digital Readers
  • Stimulated sales for Nook accessories and holiday items
  • Provided technical advice and assistance
  • Enlightened parents and teachers on the educational benefits of owning a digital reader for struggling students
  • Consistently volunteered for in interdepartmental cross training
Work Out World  –  Wall, NJ                                                                          7/10 to 12/10

Marketing Assistant Corporate Office

  • Developed budgets for marketing promotions
  • Collaborated with sales, and training facility management on distributing promotional inventory for events
  • Organized and executed support functions for nine facilities

Front Desk Supervisor

  • Implemented new sales and marketing promotions (I helped open this gym….i was the person who sifted through potential clients and passed them through to sales )
  • Responsible for employee scheduling, entering payroll and submitting to corporate for processing
(this needs to be past tense)
  • Delivered friendly, efficient customer service
  • Established, supervised and trained front desk team for grand opening of new gym

Apple Inc.  –  King of Prussia, PA                                                                  9/09 to 5/10

Specialist

  • Upheld the Apple experience and story with fellow employees and customers ensuring a successful visit to our store
  • Provided excellent customer service and support that inspired repeat visits and boosted brand awareness
  • Translated technology-speak into everyday language to ensure customers understanding of the product

Education

Sain Joseph’s University  –  Philadelphia, PA                                              8/09 to 5/10

B.S. Marketing

Concentration in Consumer & Buyer Behavior

 

American University of Rome  –  Rome, Italy                                                 1/09 to 5/09

Semester Abroad

International Business Club, International Relations Club

Other

  • Alpha Phi Fraternity
  • Delta Sigma Pi Fraternity
  • American Marketing Association
  • Delta Sigma Pi Lead Conference 2010
  • Adopt a Pop
  • Member of Forte Foundation
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